1. Tweet regularly, but don’t overuse it.
2. Twitter is an informal tool, so don’t make every post a link with a stuffy title.
3. Remember that Twitter is a conversation – just like a real life conversation, there are unspoken rules:
a. Don’t be the only one talking
b. Converse – but remember that everyone in the “room” can hear you, so don’t get into long, drawn-out conversations with one or two other people
c. Don’t only talk about yourself
d. Know your audience.
4. Monitor, monitor, monitor. If you’re not monitoring what people are saying about your brand on Twitter, you’re missing about 75% of the point.
5. Use positive feedback as a chance to build brand, and negative feedback as a chance to make things right.
6. Make time to tweet, but don’t get caught up in it. You can easily lose four hours a day on Twitter.
7. Don’t get caught up in your follower count. Talk to people, help them solve their problems, and your count will grow.
8. Remember to identify yourself and your brand – otherwise, people won’t know where to go if they want to use your services.

I hope these tips help you grow your business using just another weapon in the marketing arsenal.

Check out this presentation from Nivi over at VentureHacks. Great points!

Now read this article about the unintended consequences of startups – the “downside” to entrepreneurship.

Jason shares some fantastic – and very personal – effects of starting his own company. If you think you want to found a startup, you’ll want to read this.

One beverage firm found a way around that price by offering each a 1% stake in the company in exchange for a photo session and the right to use the players’ names as endorsers.

Think about what this could mean for your business. Think your brand is too small to get a celebrity endorsement? Think again.

Check out TPE’s 54 Best PR Tips for Entrepreneurs. You’ll find some fantastic, creative ideas – many of which you’ve probably never thought of – as well as some refinements on concepts that you probably already knew.

I’d add #6: Good customer service. Even if you can’t have an office front or a top-notch business card, making sure you always respond to your customers will win you enough points to compensate and keep them coming back.

One addition: sports. Depending on which one you choose and how it’s played, sports can be a fantastic team-building activity — you just need to foster an air of encouragement instead of one of competition. Try kickball.

I would add a sixth point: Don’t bite off more than you can chew. Hiring only makes sense for your company if you need someone, so make sure the position meets that criterion before you leap into the hiring process.

Some smart stuff. I’d add #11: Make sure your URL is available, or at least an alternative is. You don’t want to have a spectacular name that ends up with a .ru domain name because everything down to the .us was taken.

Pre-Network (v.) – To network online with someone whom you have never met in person, with the express intent of meeting in person in the future.

(just wanted to get this out there!)