September 25th, 2009 by Joshua Bob

Using Twitter to brand your company is an art form, but it’s becoming easier every day to replicate results. There are a number of key components to any Twitter branding campaign:

1. Tweet regularly, but don’t overuse it.
2. Twitter is an informal tool, so don’t make every post a link with a stuffy title.
3. Remember that Twitter is a conversation – just like a real life conversation, there are unspoken rules:
a. Don’t be the only one talking
b. Converse – but remember that everyone in the “room” can hear you, so don’t get into long, drawn-out conversations with one or two other people
c. Don’t only talk about yourself
d. Know your audience.
4. Monitor, monitor, monitor. If you’re not monitoring what people are saying about your brand on Twitter, you’re missing about 75% of the point.
5. Use positive feedback as a chance to build brand, and negative feedback as a chance to make things right.
6. Make time to tweet, but don’t get caught up in it. You can easily lose four hours a day on Twitter.
7. Don’t get caught up in your follower count. Talk to people, help them solve their problems, and your count will grow.
8. Remember to identify yourself and your brand – otherwise, people won’t know where to go if they want to use your services.

I hope these tips help you grow your business using just another weapon in the marketing arsenal.