April 20th, 2009 by Joshua Bob

If my business was based in New York, I’d definitely love to have the endorsement of NY Mets shortstop Jose Reyes and pitcher Johan Santana, but I think I’d be daunted by the cost.

One beverage firm found a way around that price by offering each a 1% stake in the company in exchange for a photo session and the right to use the players’ names as endorsers.

Think about what this could mean for your business. Think your brand is too small to get a celebrity endorsement? Think again.